News

The Effects of Golf Ball Dimple Configuration on Aerodynamics and Trajectory  A golf ball is one of the most heavily regulated pieces of equipment used by a golfer. Size, shape, weight, initial velocity (i.e ball speed) and total distance are all pre-determined by USGA and R&A regulations and no ball, regardless of brand, can exceed these performance limits. Once hitting those limits, this really leaves the designer with two key areas for improving overall performance… aerodynamics and feel. Both are related to cover design and dimple pattern design. The total distance of a golf ball is influenced not only by...

Seed wins Silver Medal in 2016 Best Bands Awards Many people questioned our choice of brand name when we started (Seed is slang for golf ball in Australia, well, at least with my mates anyway) so it was very satisfying to pick up a Silver Medal in the International 2016 Best Brand Awards. A big thank you to our brand advisor Gary Schmidt, and the team at LOA Branding back in Brisbane for their work on the project. Legends!